Well&Wise Co — Email Performance
To Be Magnetic
Member emails — top performers
All 6 Member sends in the window, ranked by open rate
| Subject | Sent | Recipients | Open rate | Click rate |
|---|---|---|---|---|
| 1The key to your next income level | Jul 13 | 24,354 | 65.25% | 2.47% |
| 2July Energetics 🔥 | Jul 6 | 24,200 | 60.37% | 1.60% |
| 3A sign your manifestation is actually getting closer 🚩 | Jul 27 | 24,302 | 60.27% | 0.90% |
| 4My self-worth has skyrocketed in 3 weeks | Jun 29 | 23,801 | 59.85% | 0.87% |
| 5Why Healing Perfectionism Makes You Magnetic AF | Jul 20 | 24,450 | 59.40% | 0.79% |
| 6Your Lion's Gate Rx 🎁 | Aug 3 | 23,986 | 54.27%* | 1.67%* |
*Sent yesterday — opens still climbing, so treat this rank as provisional. Note the click rate is already strong (1.67%, second only to "The key to your next income level"), worth watching as opens mature.
Non-Member emails — top performers
Top 5 of 13 Non-Member sends in the window, ranked by open rate
| Subject | Sent | Recipients | Open rate | Click rate |
|---|---|---|---|---|
| 1How to create the life you want | Jul 16 | 97,869 | 35.78% | 0.63% |
| 2July Energetics 🔥 | Jul 6 | 98,136 | 35.64% | 0.82% |
| 3How to manifest money in 2026 | Jul 7 | 97,987 | 35.51% | 0.50% |
| 4$12 sale ends tonight! 🎯 | Jul 5 | 98,200 | 35.30% | 0.71% |
| 5How I've been rewriting my reality in real time | Jun 29 | 96,882 | 35.05% | 0.27% |
| The uncomfy part of manifestation nobody talks about 💫 | Jul 27 | 97,548 | 34.49% | 0.86% |
| You asked, we delivered: A la carte Money Workshop is here! 🎉 | Aug 3 | 97,686 | 30.55%* | 1.18%* |
Full 13-send set now ranges 30.55%–35.78% open — still a tight cluster, with click rate the more telling differentiator. Note "The uncomfy part of manifestation" (Jul 27) has now fully matured to 34.49% open — right in the middle of the pack, confirming its earlier 11.96% same-day reading wasn't representative. *The Aug 3 workshop send is only a day old and its open rate is still climbing, but its 1.18% click rate is already the highest of any Non-Member send in the window — worth revisiting once opens settle.
Top performer by sale email
Last 4 weeks, all sale-related sends regardless of segment
| Subject | Segment | Sent | Recipients | Open rate | Click rate |
|---|---|---|---|---|---|
| 1Something special just for you 😊
Warm / Early Access
|
Jul 1 | 1,326 | 57.99% | 4.07% | |
| 2How to create the life you want
Non Members
|
Jul 16 | 97,869 | 35.78% | 0.63% | |
| 3$12 sale ends tonight! 🎯
Non Members
|
Jul 5 | 98,200 | 35.30% | 0.71% |
Something special just for you leads on every metric, but it went to a small warm/early-access list of 1,326 — not directly comparable to the ~98K full-list sale sends. Its 4.07% click rate is the strongest of any email in the window, which points to a highly engaged, pre-qualified segment rather than broad-list performance.
For an apples-to-apples read on full-list sale performance, How to create the life you want (Jul 16) now edges out $12 sale ends tonight! for best open rate among the full-scale sale broadcasts, though $12 sale ends tonight! still holds the better click rate of the two.
For an apples-to-apples read on full-list sale performance, How to create the life you want (Jul 16) now edges out $12 sale ends tonight! for best open rate among the full-scale sale broadcasts, though $12 sale ends tonight! still holds the better click rate of the two.
Messaging analysis — A/B subject lines, Member vs Non-Member
Same subject-line pairs tested across both segments, open rate by variant
| Test | Non-Member A | Non-Member B | Member A | Member B | Read |
|---|---|---|---|---|---|
|
Narrative vs. outcome A: My self-worth has skyrocketed in 3 weeks B: How I've been rewriting my reality in real time |
34.16% | 35.46% | 58.64% | 76.03% | B wins both, but the gap is huge for Members (+17.4pts) vs. modest for Non-Members (+1.3pts) |
|
Prescriptive vs. explanatory A: The Rx to second-guessing yourself B: The psychology to stop second-guessing yourself |
36.04% | 35.91% | 60.54% | 59.36% | A wins both. "Rx"/solution framing beats "psychology"/explainer framing, more clearly for Members |
|
Roadmap vs. curiosity A: Your July Energy Roadmap B: July Energetics |
35.33% | 35.50% | 58.43% | 59.50% | B wins both, but margins are small either way — low sensitivity to this framing for both segments |
Members respond far more to subject line framing than Non-Members do. The clearest example: swapping a static identity claim ("My self-worth has skyrocketed") for an in-progress, narrative angle ("How I've been rewriting my reality") lifted Member opens by 17+ points, but moved Non-Member opens barely over a point. Across all three tests, Member open rate swings are consistently 2–10x larger than the matching Non-Member swing.
What resonates with Members: real-time, in-progress storytelling ("how I've been...") over finished-outcome statements, and prescriptive "Rx"/solution language over explanatory "psychology of" framing. This is a warmer, more invested audience — process and specificity earn outsized attention.
What resonates with Non-Members: everything tested here landed within a tight ~1–2 point band. This suggests Non-Member open rate is driven more by list size/fatigue and send cadence than by subject line variation — framing still matters directionally (curiosity and "Rx" framing edge out alternatives both times), but the ceiling on subject-line-driven lift is much lower for this segment.
Practical takeaway: subject line A/B testing has meaningfully higher ROI on Member sends. For Non-Member sends, the bigger opportunities are likely list health, send timing, and segmentation rather than headline wording alone.
What resonates with Members: real-time, in-progress storytelling ("how I've been...") over finished-outcome statements, and prescriptive "Rx"/solution language over explanatory "psychology of" framing. This is a warmer, more invested audience — process and specificity earn outsized attention.
What resonates with Non-Members: everything tested here landed within a tight ~1–2 point band. This suggests Non-Member open rate is driven more by list size/fatigue and send cadence than by subject line variation — framing still matters directionally (curiosity and "Rx" framing edge out alternatives both times), but the ceiling on subject-line-driven lift is much lower for this segment.
Practical takeaway: subject line A/B testing has meaningfully higher ROI on Member sends. For Non-Member sends, the bigger opportunities are likely list health, send timing, and segmentation rather than headline wording alone.